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post #4 of (permalink) Old 01-09-2017, 11:55 AM
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Join Date: Jan 2012
Location: Fort Worth
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I liked a lot of what Victory was doing.

One of the brands downfalls was focusing too much on the "big dog".
They seemed a little like a jealous adolescent. They were always comparing themselves to HD then pointing out every aspect that was "better".
Then making sure their designs were VERY different to HD.
So, it was kinda liked they hated them but wanted to be them.

Of course that wasn't enough of a problem on its own to shut down production; but I think being "different" but not being original was a cause of weak sales.

When noting that Polaris is no longer making motorcycles under the Victory brand name we should note that they are still making Indians.
Which has been increasing sales numbers and market share for the last several years.
With the Victory Octane and the Indian Scout being basically the same bike in 2016. The decision to manufacture and market only one brand probably has more to do with inter-company competition than fiscal "failure".

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