Join Date: Feb 2010
Location: Central Indiana
Sounds to me like they're trying to build brand loyalty. Victory's have a notoriously poor resale value in my area, though I personally think it's undeserved. Fact is, around here, once you've bought one, you'd better like it, or you're going to take a big hit on resale. A strategy like this might be what's needed to build that brand loyalty and therefore add to the extended value of the product. If people see a product as retaining value, they'll be more apt to buy a new one. Look at Hyundai (cages) as an example. When they first came out, everyone thought they were cheap Asian junk. My father just bought a brand new Hyundai because he could buy a 2 or 3 year old model, or pay a couple thousand more for a brand new one.
Letting a potential customer try out a product on their own terms is a great marketing strategy towards building brand loyalty.
BOTM Winner, February 2010, December 2012, August 2014
Third Place BOTY 2012
Third Place BOTY 2014
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