Victory Motorcycles Ceases Production - Kawasaki Vulcan Forum : Vulcan Forums
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post #1 of 22 (permalink) Old 01-09-2017, 11:26 AM Thread Starter
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Victory Motorcycles Ceases Production

Victory Motorcycles cease production as American giant winds down much-loved brand - Mirror Online

Polaris will continue to support Victory Motorcycles for 10 more years; but will not be producing any new models. That's a good credit to a company like Polaris who is diverse enough with other brands to be able to continue to support the product; if Victory was still a standalone country it'd be belly-up leaving owners holding the bag.

Still, always a shame to see a brand like that go down. Competition is a good thing; and anything that keeps all of the big motorcycle brands on their toes, innovating, means a better product for the consumer. I was surprised at just how poor their figures were. One source said they sold just 10,000 motorcycles worldwide in 2016. In the U.S. alone (the 10k was a WORLDWIDE figure), we buy about 460,000 bikes a year give or take. To think of how poorly 10,000 worldwide sales is... wow!

If you've got one now, I'd hang on to it for a couple of years! It'll be a niche-favorite cult-hit for sure.

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post #2 of 22 (permalink) Old 01-09-2017, 02:21 PM
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Yeah, it's unfortunate that Victory bikes no longer will be made. Wasn't aware that their sales figures were so poor. Agree that competition is good for any product, including motorcycles.

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post #3 of 22 (permalink) Old 01-09-2017, 05:23 PM
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post #4 of 22 (permalink) Old 01-09-2017, 05:56 PM
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Indian sales have been very good and Victory sales declined. Now word how this will effect our town of Spirit Lake, where both brands are made. Nothing has been said about layoffs.

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post #5 of 22 (permalink) Old 01-09-2017, 08:23 PM
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hmmm. wonder if that means heavy discounts on Victory Octanes?
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post #6 of 22 (permalink) Old 01-10-2017, 09:42 AM Thread Starter
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Originally Posted by alliswell View Post
hmmm. wonder if that means heavy discounts on Victory Octanes?
Victory said they will be "working with dealers to transition away from the Victory brand and liquidate existing stock". Which to me sounds like incentives, incentives, incentives. If you're wanting a Victory, NOW is the time to buy new. There won't be another one built, and they clearly aren't selling well (if they were, they'd be making more of them. Make sure to remind the dealer of that when they inevitably tell you "These are really popular, if you don't buy it now someone else will tomorrow"), Dealers are surely going to be wanting to offload their stock as they make that transition away from the Victory brand. And Victory will surely back them up with discounts, incentives, financing, etc.

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Indian sales have been very good and Victory sales declined. Now word how this will effect our town of Spirit Lake, where both brands are made. Nothing has been said about layoffs.
There will not be any more Victory motorcycles built; period. And I can't imagine that it'll take the same number of employees to keep the parts manufacturing side of things going (they'll be making parts for the next 10 years). Hopefully, for their sake, they'll be moved over to the Indian side. I'm glad to hear there hasn't been word of layoffs just yet.

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post #7 of 22 (permalink) Old 01-10-2017, 11:06 AM
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The problem with Victory was always aesthetics. A few years ago, some friends and I were riding and on a stop we were chatting bikes. A Victory pulled up to get gas, and immediately everyone started talking about it. At issue seemed to be the overemphasized arch to them giving them a top-heavy appearance and the disproportionate -looking size of the jugs. Out of six of us that day, only one of us thought the Victory was a visually appealing bike. And unlike most cruisers, few Victory models lend themselves to accessorizing for touring. The general consensus seems to be that either you love them or can't stand them. I, unfortunately, am in the latter camp. I didn't mind the Vegas models, for what they are, but I just couldn't get into the design of most of them. Judging by sales, I'd guess I'm not alone.
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post #8 of 22 (permalink) Old 01-10-2017, 11:08 AM
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Victory has not been getting their share of the pie. Now actually might be a good time to buy one. I like the Cross Country Tour.

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post #9 of 22 (permalink) Old 01-10-2017, 12:13 PM
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post #10 of 22 (permalink) Old 01-10-2017, 01:08 PM
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